Overview
Genius Sports is a publicly listed company (NYSE: GENI) and one of the world’s leading providers of official sports data, live trading services, integrity monitoring, and media solutions for sportsbook operators. While it doesn’t offer a white-label sportsbook platform in the traditional sense, it plays a core infrastructural role for many Tier 1 and Tier 2 operators by supplying:
- Live data feeds
- In-play odds
- Pre-match pricing
- Streaming
- Integrity services
Founded in 2001 and headquartered in London, Genius Sports is the exclusive data partner of major leagues including the NFL, NCAA, FIBA, Premier League, and NASCAR, and provides live data and odds feeds for over 240,000 events per year.
Key Features
- Official Sports Data: Exclusive, real-time feeds from global leagues and federations, ensuring unmatched accuracy.
- In-Play Odds: AI-enhanced pricing models covering football, basketball, baseball, tennis, and niche sports.
- Pre-Match Trading: Pre-compiled markets with automated updates across time zones and leagues.
- Bet Monitoring & Integrity: Live alerts, suspicious activity detection, and a proprietary integrity platform.
- Streaming & Engagement Tools: Video streaming and fan data enrichment for in-play and second-screen betting.
- AI-Powered Models: Machine learning to optimize margin control, bet frequency, and market confidence.
Front-End & Branding
Genius Sports does not provide a front-end UI, CMS, or client-facing sportsbook design. It strictly operates at the data and odds infrastructure layer.
However, many white-label platform providers (including BetConstruct, EveryMatrix, and SoftGamings) integrate Genius Sports feeds into their systems. This means an operator using a Genius Sports partner indirectly benefits from their official data.
Integration & APIs
Genius Sports offers robust, documented APIs with real-time capabilities across:
- Live Data API: Team stats, player data, match events, scores, time, and venue metadata.
- Odds API: In-play and pre-match market odds updates
- Streaming API: Match video feeds, metadata synchronization
- Trading API: Full market and bet management for automated trading
Latency is minimized via Genius’s direct venue-to-server network, ensuring operators have an edge in live markets.
Integration partners include Kambi, Flutter, Entain, and multiple national lotteries.
Mobile Compatibility
Because Genius Sports operates at the feed and data layer, it does not produce mobile apps or sportsbook UIs.
However, its APIs are mobile-optimized and used in:
- Betting apps for odds display and tracking
- In-app scoreboards and visualizations
- Second-screen experiences via widgets and SDKs
It supports rapid integration into both native and hybrid applications via HTML5.
Pricing & Licensing
Pricing is customized based on product selection, data scope, and event volume. Key pricing variables include:
- Per-event fees or flat monthly usage tiers
- Streaming fees based on access to live matches
- Integrity service charges for monitoring
- Premium data pricing (e.g. exclusive NFL or NCAA data)
Genius Sports only works with licensed sportsbooks, regulators, and official partners. Licensing and usage rights are contractually limited to specific territories and use cases.
Contact & Support
- Website: www.geniussports.com
- Email: [email protected]
- HQ: London, with offices in New York, Tallinn, Medellín, Sofia, and Lausanne
- Investor Relations: [email protected]
- Support: Available via client portals for integrated partners
Onboarding includes technical assistance, feed configuration, and real-time monitoring setup.
Conclusion
Genius Sports is not a sportsbook builder—it is the backbone of trusted sports data. If your sportsbook relies on accurate, real-time feeds for pricing, in-play engagement, or match streaming, Genius Sports is a premier provider that offers competitive advantage through official league partnerships, low-latency data, and integrity intelligence.
If you're building or operating a sportsbook and want to elevate your data trustworthiness, live betting capabilities, or regulatory oversight, Genius Sports should be part of your vendor stack.
Pros
- Exclusive access to official sports data and feeds
- Superior latency and AI pricing in in-play markets
- Comprehensive match integrity and anti-fraud systems
- Trusted by Tier 1 sportsbooks, leagues, and regulators
Cons
- No front-end or turnkey white-label product
- Pricing may be prohibitive for small or new operators
- Contracting limited to licensed operators in approved jurisdictions